What is SEO (Search Engine Optimization) ?
SEO stands for Search Engine Optimization.
It's the process of making sure that your website appears when your people search on Google.
The goal of SEO is to bring more visitors (and customers) to your website organically.
Why is SEO important ?
Imagine someone in your area is looking for what you offer and go to Google.
If your business doesn't show up in the search results it's a missed opportunity.
SEO helps Google understand what your website is about, so it can show it to possible customers.
Done right, SEO brings in more traffic, more leads, and more sales.
Basics of SEO
Keywords are the words or phrases people type into Google.
You want to include those keywords in your content so search engines can find your page.
Where to put keywords:
- Page titles
- Headings
- Paragraphs
- Image descriptions (alt text)
- URLs (if editable)
When your page shows up in search results, Google displays:
- A title (the clickable link)
- A meta description (a short summary)
When creating a new pagePod webpage the SEO information displays fields which relate to this making it simple to optimize your webpage for SEO.
Mobile friendly webpages
Ensure your site is mobile friendly by doing the following:
- Use clean, simple layouts
- Avoid small fonts and overcrowded pages
- Check your site on a mobile device
Image descriptions
Google can’t “see” images like humans do. You need to describe them using alt text.
Instead of leaving an image unnamed, write a description in the alt text or image description fields.
Track your analytics
Check your analytics regularly to see if your SEO is working.
Beginner SEO checklist:
⬜ Keywords added to page
⬜ Page info and SEO information filled in
⬜ Mobile friendly pages
⬜ Pages link to each other
⬜ Monitor analytics