1. Home Page
This is your first impression. It needs to tell visitors who you are, what you do, and why they should care - all above the fold. A good home page is clear, focused, and fast to load. Use strong headlines, clear calls to action, and showcase your most important products or services. Include a photo or short intro video if possible.
Tips:
- Use a clear, bold headline that says what you do.
- Place your call-to-action (call, book, buy, etc.) where it’s easy to see.
- Show your location or service area if relevant.
- Keep text short and punchy—don’t overwhelm with info.
Use real photos, not just stock images, for a local feel.
2. About Us
South Africans like to know who they’re doing business with. Your About page should tell your story in a straightforward way: who runs the business, what you stand for, and what sets you apart. Add team photos, business credentials, or a timeline if relevant. Don’t turn this into an essay - keep it honest and punchy.
Tips:
- Share your “why” - what made you start the business.
- Add photos of your team or workspace.
- Mention awards, local partnerships, or certifications.
- Avoid jargon—write like you talk.
Invite customers to connect or visit.
3. Products or Services
Give detailed, up-to-date info on what you’re selling. Use one page for each major service or product, or group similar items together. Photos, pricing (or at least “starting from” prices), specs, and benefits are key. Make it easy for customers to compare, decide, and take the next step—be it calling you, booking, or buying online.
Tips:
- Use clear pricing (or explain how quotes work).
- List features and benefits—why does your product/service help?
- Show before-and-after photos if relevant.
- Make your “Enquire,” “Book,” or “Buy Now” button stand out.
Mention popular or seasonal items.
4. Contact Page
Make it ridiculously easy for people to reach you. List a phone number, WhatsApp, email, a contact form, and your physical address (if you have one). A Google Map embed is a big plus, especially if you serve local customers. For South African businesses, add your business registration number and VAT number if you’re registered - it builds trust.
Tips:
- Use a simple contact form—don’t ask for more info than you need.
- Offer multiple ways to connect (phone, WhatsApp, email).
- Double-check that your info is current - test it yourself.
- Add business hours and emergency contacts if relevant.
If you’re on Google Maps, embed your location for easy directions.
5. FAQ (Frequently Asked Questions)
Make things easier for your customers and yourself by answering the questions you get the most - about your services, booking process, working hours, areas you cover, response times, or what customers need to prepare before you arrive. Cover anything that comes up often so people get answers fast and feel more confident reaching out.
Tips:
- Group questions by topic (e.g., bookings, service area, how appointments work).
- Write short, clear answers.
- Update this section as you get new questions from clients.
- Use headings like “How do I book an appointment?” or “Which areas do you serve?”
Explain any unique processes, requirements, or policies (like cancellation or lead time).
6. Testimonials or Reviews
Show proof that you deliver. A few short, real reviews from local customers go a long way. If you can, include first names, towns, or even short video clips or photos. Link to your Google reviews or HelloPeter profile for extra credibility.
Tips:
- Use real quotes - don’t make these up.
- Add customer first names and their city/town for authenticity.
- Use customer photos or video snippets if you have permission.
- Link to your social profiles for more reviews.
Rotate or update testimonials regularly.
7. Legal Pages
South Africa’s POPIA law means you need at least a basic Privacy Policy if you collect customer info. If you sell online, add clear Terms & Conditions and a Returns/Refund Policy. Don’t copy these from overseas sites—make sure they reflect South African law.
Tips:
- Use plain language where possible.
- Make links to these pages easy to find (footer is best).
- If you use cookies or tracking, say so.
- Update your legal pages if your business changes.
Consider getting a local professional to review your policies.
8. Blog or News (Optional, but Useful)
A blog can help with Google rankings and answer customer questions. Share tips, industry news, or company updates. But only add this section if you plan to update it regularly - an empty or outdated blog looks bad.
Tips:
- Start with “evergreen” posts—FAQs, how-tos, and local guides.
- Use lots of photos—South Africans like seeing real people and places.
- Post consistently, even if just once a month.
Share your posts on social media to drive traffic back to your site
Final Tip:
Every page should be mobile-friendly—most South Africans browse on their phones. Keep navigation simple, avoid big downloads, and make sure your key info is front and center.
If you cover these pages, your small business website will do its job: inform, build trust, and help you win customers.
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