Your “About Us” page is more than just a profile of your company it’s a powerful tool that can build trust and convert casual visitors into customers.
A well-crafted “About Us” page can differentiate you from competitors and leave a lasting impression.
Start with a clear overview of your company
Begin your page by clearly stating what your business does while avoiding generic statements like “We strive for excellence”. Be specific and clear while not being too long about it.
Tell your story
Every business has a unique story involving how you got started, the gap in the market that you are addressing and what value you add by supplying your product/service.
Your story makes your business stand out and be more relatable so keep it authentic.
Introduce your team
Whether you're a team of five or fifty, people love to know who they're doing business with.
Include team bios and founder profiles with photos to create interest in your business.
Not everybody who works for you needs to be on the page only key people and leaders.
Share your core values
What principles are your business based ? Customers want to align with businesses that reflect their own values.
List 3-5 values tat define your approach while being specific to your business. Avoid using words like “integrity” instead be meaningful and concrete.
Explain what you do
Don’t assume visitors already understand your product or service. Include a concise explanation of what you offer and who it’s for.
Avoid being too vague and write it like you’re talking to someone unfamiliar with your industry.
Put a CTA (Call to action) button at the end
Once a visitor finishes reading, what should they do next?
Include a call to action that guides them to view your products, get in touch, sign up for your newsletter, or follow you on social media.