A great landing page can make all the difference when it comes to turning website visitors into paying customers. If your landing page is confusing through being too busy or doesn’t grab attention, people will quickly leave and look elsewhere.
But don’t worry—you don’t need to be a web expert to get this right.
Here’s a simple guide to building a landing page that works for your business.
What is a landing page ?
A landing page is the first page on your website which visitors open through either going to your web address or by finding you on Google that is designed to get visitors to take a specific action—like making an enquiry, booking a service, or signing up for a free trial.
Think of it as your online preview. It’s often the first thing new customers see, so it needs to make a great impression and quickly explain what you offer.
A landing page is focused on just one main message or goal. It helps your visitors find what they need fast—without distractions.
Use clear headings
Your headings should be short and easy to understand. Avoid using too many words, using complicated phrases or having too many images.
People should be able to quickly see what your business offers and why they should use your product/service.
Example:
Instead of “Welcome to XYZ Business Solutions,” try “Affordable Accounting Services for Small Businesses.”
Make your Call-to-Action easy to notice
A call-to-action (CTA) is what you want visitors to do next—like “Contact Us,” “Book a Free Consultation,” or “Get Started.”
Make your CTA button big, bold, and easy to find.
Don’t hide it in a corner or use colours that blend in with the background.
Every landing page should have one main CTA button, so visitors know exactly what to do.
Keep the page flow simple
Arrange your content so visitors can easily read down the page without jumping around.
Place your most important information such as what you do, how your product/service can help their business and your main CTA at the top of the page.
Keep the design tidy and avoid placing important buttons or headlines far from each other.
Use quality image and videos
Good photos or videos can make your business look more professional and trustworthy.
Show real pictures of your products, your team, or your office if possible.
Avoid long or complicated videos—keep it short and to the point, focusing on how you can help them.
Add customer reviews
Nothing builds trust like seeing that other people have had a good experience with your business.
Add short testimonials, star ratings, or reviews from happy customers.
Even a simple quote helps.
Keep your contact form simple
If you include a contact form, only ask for the basics—usually just a name, email address, and a short message.
Long forms can scare people away.
Example:
- Name
- How can we help you?
Don’t worry if your landing page isn’t perfect the first time.
Check how people are using it, ask for feedback, and make small improvements over time.
The more you tweak and improve, the better your results will be but don't make it too busy.
With pagePod, building an effective landing page is easy—even if you’re not a tech expert.
Try it for free and see how beneficial having a professional website can be for your business!